You’ve seen the summer snowflakes, heard the jingle bells in 90-degree weather, and maybe even scored a few deals during a mid-year sale—but have you ever wondered where "Christmas in July" actually came from?
Here’s how a lighthearted idea turned into a beloved seasonal celebration—and why we’re fully on board.
It All Started at a Summer Camp
The earliest documented celebration of Christmas in July dates back to 1933 at Keystone Camp in Brevard, North Carolina. The all-girls summer camp threw a mock Christmas celebration complete with carols, a tree, and even a visit from Santa. What started as a bit of midsummer fun quickly became a cherished camp tradition.
Hollywood Helped Spread the Cheer
In 1940, the concept made its way into pop culture thanks to the movie Christmas in July, a romantic comedy directed by Preston Sturges. While the film didn’t focus on the holiday itself, the catchy title helped cement the phrase in the public imagination.
During the 1940s and '50s, American servicemen stationed overseas during World War II would also celebrate a summer version of Christmas—especially in the Southern Hemisphere, where July is actually winter. These celebrations offered a comforting reminder of home and holiday spirit during difficult times.
Retailers Saw an Opportunity
By the 1950s and '60s, Christmas in July had been embraced by retailers as a way to boost mid-year sales and offer a second chance for holiday cheer. From department store displays to themed sales events, it evolved into a festive marketing moment that gave people a reason to shop, decorate, and celebrate—even in the heat.
A Curated Summer Celebration
At King of Christmas, we took the spirit of this joyful tradition and created a Christmas in July Collection—a handpicked selection of trees, ornaments, and decor curated by our lead designer. Each piece was chosen to reflect the playful, lighthearted energy of summer with the timeless magic of Christmas. Whether you're decorating a beach house, styling a backyard celebration, or getting a head start on the season, this collection brings together our favorite warm-weather holiday moments.
A New Kind of Tradition
Today, Christmas in July is celebrated with backyard barbecues, poolside parties, ornament swaps, and mid-year movie marathons. It’s the perfect excuse to pull out your favorite decorations, cue up the holiday playlist, and bring a little magic to your summer routine.
At King of Christmas, we love seeing our trees, ornaments, and accessories reimagined for sunny skies and coastal homes. Whether you’re sprucing up for a party or getting a head start on the season, Christmas in July is a joyful reminder that a little holiday spirit is always in style.
